Most people see $40 Million as an exorbitant amount of money but when jackpots can climb as high as $1 Billion or more, players avoid buying until they see a number hitting 9 digits or more. So when the MegaMillions Jackpot’s starting jackpot rose to a $40 million we were tasked with making that seem like a number large enough to create excitement.
HAILEY SIMON
HAILEY SIMON